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Email Marketing: The Red Carpet To Your Website

May 18, 2015

By Leslie Phillips

Email Marketing
Photo Credit: alles banane via Compfight cc

Email marketing is one of the strongest ways you can engage customers and drive traffic to your website. Think of your email as a fan club perk for your customers, almost like their V.I.P. ticket to your website. When used properly, email campaigns keep your brand in the minds (and inboxes) of your most valued client base.

Let’s roll out the red carpet and discover ways to use email marketing to drive more visitors to your website.

Introduce new products

Make being an insider worth it. Send your customers an update when you add new products or services to your business catalog. In fact, take it up a notch. Give your subscribers an exclusive chance to buy products on your site before you open them up to the general public. Just add a link to your email campaign that points to a page on your site that includes more information. It’s like inviting fans to a pre-release party.  (more…)

Veteran-Owned Missouri SBTDC Client Manufactures Eco-Friendly Vinyl Products

May 11, 2015
Missouri ThistleSuccess Story: Missouri
  • Cole County University of Missouri Extension SBTDC
  • SBDC Counselors: Business Development Specialist Chris Thompson, International Trade Specialist Jackie Rasmussen
  • Client: Missouri Thistle, Inc. – SBDC client since 2013

“We’ve been able to get training on government contracting, prospecting for foreign markets and, with the help of the SBTDC, work on our accounting systems and business planning.” – Rachel Martens, Thistle manager of sales and legal

Impact of working with MO SBTDC: As a result of MO SBTDC assistance, Thistle is moving to expand production space with a building addition; plans to build a 14,400-square-foot warehouse this summer; add to its office and production staff; and attract more domestic and international customers.

Read the whole story, and learn more about the Missouri SBTDC and Missouri Thistle, Inc.

2015 SBDC Excellence & Innovation Award Goes to Louisiana SBDC at Southeastern #SBDC #DreamSmallBiz

May 7, 2015
Louisiana_SBDC_at_Southeastern
Louisiana SBDC at Southeastern staff, pictured left to right: William Joubert (Director); Brandy Boudreaux (Business Consultant); Sandy Summers (Assistant Director); Wayne Ricks (Business Consultant)

The Louisiana Small Business Development Center at Southeastern has been selected to receive the 2015 SBDC Excellence and Innovation Award, making it the top center in the United States.

The award will be presented at the White House by the U.S. Small Business Administration on May 8, during National Small Business Week.

“Over the years, our SBDC has provided invaluable advice and assistance to businesses and entrepreneurs in the region we serve,” said Southeastern President John L. Crain. “Their work to enhance the economy of our region is a testament to the vital role Southeastern plays as a regional university.”

Crain said the efforts of the Southeastern SBDC staff have been recognized previously with state and regional awards, primarily for developing innovative ideas and providing excellent service to its clients.  (more…)

Delaware SBDC Client, First State Manufacturing, Wins National Small Business Week 8(a) Award #SBDC #DreamSmallBiz

May 6, 2015

In 1998 Eli Valenzuela was an upholsterer at Dover Air Force, also doing freelance work repairing upholstery at local restaurants.   When their son Simon was diagnosed with autism, Eli and his wife Sher realized that her job as a newspaper reporter and his at the Air Force base would not provide what was needed for his treatment. So they created First State Manufacturing in order to build a business that could.  But before they quit their jobs to turn all their energies to the new venture, they did their homework, turning to the Small Business Development Center for guidance on business planning, financing and the myriad details necessary launch a successful business. As the business grew they have returned many times to the SBDC for feedback and advice on new opportunities.

Quickly realizing that government contracting had significant potential for the growing firm, the SBDC introduced them to its brand new PTAC right after it opened in 1999. First State Manufacturing was the PTAC’s 2nd client and is an active client to this day, recording over 182 awards totaling over $20,000,000.00.  One key to initial growth was obtaining 8a status, a grueling one year process involving much work by the Valenzuelas and their PTAC advisors.  (more…)

New Mexico SBDC Advisory Board Member Richard Jackson Nominated For SBA Small Business Person of the Year #SBDC #DreamSmallBiz

May 6, 2015

Richard_JacksonAmerica’s SBDC congratulates Richard Jackson, Statewide Advisory Council member and Las Cruces business owner, for being selected as one of six finalists nationwide for the U.S. Small Business Administration’s (SBA) Small Business Person of the Year Award.

NMSBDC State Director Russell Wyrick said Jackson, who was also selected as New Mexico’s SBA Small Business Person of the Year, exemplifies the valuable work that SBDCs do.

“Mr. Jackson was an entrepreneur who saw a need in his community, had no prior background in his industry, but worked diligently to build a company that now covers Southern New Mexico and employs nearly two dozen people,” Wyrick said. “It’s that can-do spirit that NMSBDC nurtures and aids to strengthen small business and create jobs.”  (more…)