If I were to ask you what is the most important financial skill you need to master to improve your ability to make more money in your business, what do you think it is?
Benchmarking? Cash Flow Forecasting? Ratio Analysis? Creating Ninja-level spreadsheet formulas?
The answer is none of the above. It’s mastering Breakeven PLUS. Breakeven PLUS is the fastest and most effective way to hone what I call your “Profit Maker’s Intuition.” Once your Profit Maker Intuition is dialed up, your ability to make the right decisions that lead to more profits goes way up as well.
There’s no time like Earth Day to green your small business, but where do you start? Is it time to invest in carbon offsets, or would a new HVAC system be a better way to go?
Consumers’ demand for green products and services goes beyond sentiment. A recent joint study by the global management consulting firm McKinsey & Company and NielsenIQ found that products marketed as eco-friendly grew 28% on average in the past five years. Those that didn’t make such claims only grew by 20%.
As with any new venture, making your small business more environmentally conscious can seem intimidating. With a little reading and a can-do attitude, however, it could be your business’s time to shine.
A good way to build your business value is to start with the end in mind. For example:
What do you want to accomplish?
What do you need, financially, to move on after you’ve accomplished it?
What is your exit strategy?
To create value is to maximize the combined return that occurs throughout your tenure of ownership and when you exit. If you can identify the return you wish to receive both along the way and at the end of the road, you can build a plan to achieve it. How and when you intend to exit the business will determine what you need to accomplish before that day comes.
The future is green, but it can be hard to keep up with all of these eco-friendly policies and buzzwords. (What’s a carbon offset, again?) Still, making your small business more environmentally friendly doesn’t have to be an expensive drag. In fact, it might just save you a different kind of green.
Small businesses make up 90 percent of all enterprises worldwide, according to the World Economic Forum, and yet many have yet to invest in sustainability.
At the same time, governments and regulatory organizations around the globe are ramping up environmental, social, and governance (ESG) regulations. The WEF now warns that businesses that don’t go green could soon be left behind.