By Ty Kiisel –
If you’ve ever asked, “What is a DBA?” this article is for you. The short answer is, a “Doing Business As” is when the name under which a business operates is different from its legal, registered name. A DBA may also be called a trade Name.
Why Would a Business Choose a DBA?
There are reasons why a business would choose a fictitious name (another term for a DBA). A sole proprietor or partner might choose a DBA so they can operate with a typical business name without the need to create a formal legal entity (like an LLC or a corporation). For example, John Smith, a plumber, might choose to operate under the name of Eveready Plumbing. He’d need a DBA to do that. If John wanted to run his business under the name of John Smith’s Plumbing, he wouldn’t need one.
If your business was a corporation or a limited liability company (LLC) and wanted to operate the business under a name that is different from the name of the corporation or LLC, you would need a DBA. For example if John Smith & Joe Bonanza LLC wanted to operate as Mount Olympus Real Estate Investment Company, they would need one.

Small business owners looking for a loan need to understand the way their creditworthiness is evaluated to put their best foot forward — understanding the 5 C’s of Credit can help. As a general rule, there are three questions for which lenders need the answers:
It should be no secret in the post-coronavirus world that we should expect to see credit criteria tighten up as many lenders rethink their criteria or even step away from small business lending altogether. That’s what happened in the last economic crisis. Fortunately, that’s not true of all lenders, and there are still options available for creditworthy borrowers as well as options for small business owners with a less-than-perfect credit history. Borrowing from friends and family is one of those options.
When you take out a loan (also known as debt capital), your primary focus is probably on having working capital to grow your business or steady your cash flow. But there’s something else to consider: your cost of debt.
If you can’t identify and accurately estimate all of your project costs, how can you determine the profitability of the job? It’s simple, you can’t.