By Leora Price
There’s no time like Earth Day to green your small business, but where do you start? Is
it time to invest in carbon offsets, or would a new HVAC system be a better way to go?
Consumers’ demand for green products and services goes beyond sentiment. A recent
joint study by the global management consulting firm McKinsey & Company and
NielsenIQ found that products marketed as eco-friendly grew 28% on average in the
past five years. Those that didn’t make such claims only grew by 20%.
As with any new venture, making your small business more environmentally conscious
can seem intimidating. With a little reading and a can-do attitude, however, it could be
your business’s time to shine.
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