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7 Ways Entrepreneurs Are Leveraging Age to Grow Their Business

August 20, 2019
By Gerri Detweiler –

Entrepreneurship isn’t just for the young. Older adults are finding that starting a business can be the perfect way to turn a lifetime of experience into something meaningful, take control of their time, counter workplace ageism, and in some cases, make a lot more money.

“In the U.S., the U.K., Ireland, and Australia, 50+-year-olds are launching more start-ups than any other cohort,” shares Kerry Hannon, the author of Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life. Hannon has been researching and interviewing older entrepreneurs for over a decade and is an enthusiastic cheerleader for those who want to strike out on their own. She’s also realistic about the challenges of building a business at any age.

Starting a business at an older age isn’t just about money, she emphasizes, though it can be a powerful motivator. “Getting rich can, and should, be also about the inner richness that comes from creating a new product or service that changes lives and our world and gives back,” Hannon writes. “It’s the richness of doing work we love, alongside people we respect.” (more…)