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Louisiana #SBDC Network Shares Its Rebrand Story

August 19, 2015
LSBDC drops old suit and goes red, white and blue

You’re not part of the team until you put the uniform on, and you’re not part of the family unless you share the name. The Louisiana Small Business Development Center (LSBDC) took note and dropped its old colors to join the America’s Small Business Development Center (America’s SBDC) network theme of red, white and blue, as part of a rebranding effort that was completed in May, 2015.

LouisianaSBDC-logoThe rebranding was designed to connect closely with the national network, but the LSBDC mission remains the same – to provide comprehensive, high-quality assistance to small businesses, and to business entrepreneurs.

“Our new brand serves as a visual representation of the strong connection that we have with our national network of SBDCs across the country,” said Rande Kessler, LSBDC State Director.

The LSBDC worked with several Louisiana-based small businesses including Branded Company of Louisiana, LLC, to develop its print and digital collateral; NMD, Inc. & eMerge enhanced its web and social media presence; and Elephant Quilt Productions developed a series of training tutorials.  (more…)