By Leslie Phillips
Email marketing is one of the strongest ways you can engage customers and drive traffic to your website. Think of your email as a fan club perk for your customers, almost like their V.I.P. ticket to your website. When used properly, email campaigns keep your brand in the minds (and inboxes) of your most valued client base.
Let’s roll out the red carpet and discover ways to use email marketing to drive more visitors to your website.
Introduce new products
Make being an insider worth it. Send your customers an update when you add new products or services to your business catalog. In fact, take it up a notch. Give your subscribers an exclusive chance to buy products on your site before you open them up to the general public. Just add a link to your email campaign that points to a page on your site that includes more information. It’s like inviting fans to a pre-release party. (more…)