What was the best event you’ve ever been to? Was it a dinner party? A fundraiser? An industry conference? A sporting event? Think about the experience you had at that event. What made it so memorable? Why was it so unique?
Just like any event you attend in your personal life, the events you decide to host for your business or organization will be defined by the type of experience you offer to those who attend.
That experience will have a lot to do with the type of event you hold and the expectations your customers, members, and supporters have going into it, but it is that experience that they will remember the most.
Are you offering the type of experience your customers, members, and supporters will want to remember? (more…)