Getting the press your business deserves comes down to building relationships with writers and having a compelling product or service. There are many ways to generate buzz for your business, but below we’ve provided three to generate traction without breaking the bank.
Analyze your competition
Are any of your competitors receiving endless amounts of press? Find out which journalists are writing those articles and how you can build a relationship with them. Make sure you only email them when you have something interesting to say. Writers can’t stand pitches that are completely self-promotional. (more…)