Let’s face it: people don’t get too excited about the idea of taking an online survey.
They may not have the time, they’re distracted by their to-do list, or they simply don’t see it in their inbox. Whatever the reason, it’s your job to get the customer feedback you need to improve your product or service.
Here are 6 easy-to-implement tips to entice your customers and members to improve your survey response rate.
1. Make your survey as short as possible
Think through your survey carefully. Only include the questions you absolutely must have the answers to—5-10 questions is the sweet spot. One way to do this is to choose a specific survey topic, like a particular event or promotion, and focus on that. (more…)