Putting the final touches on your latest promotion, invitation or newsletter? Here are three simple rules of thumb to make sure your emails look great before they go out the door.
1. Make it yours
No matter why you are emailing, your audience needs to know that the message is coming from you. Recognition not only helps you keep down spam complaints, but if you are trying to make a brand for yourself, it’s extra important. So, make sure that you:
Include your logo. Take the time to put it at the top of your email and resize it to make it fit appropriately.
Match your colors. Whether it’s the colors in your logo or the colors on your webpage, you should make sure that the color scheme remains consistent. (more…)