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Why Fun and Profits Go Hand In Hand: 4 Reasons Gamification Is Growing

July 11, 2012
By Ramon Ray –

Recently I wrote about how PunchTab lets you give incentives to your online audience to award them for various actions they take – such as how many times they Tweet or some other action.

Today Fanplayr announced an integration with Constant Contact, quite powerful. But beyond this, Fanplayr continues the genre of “gamification” making a business action fun. For example, match the apples and win a $10 coupon.

“The competition for consumer endorsement is at an all-time high as marketers seek to attract customers to fan pages and increase ‘like’ numbers in pursuit of increased sales and loyalty. However, something more needs to be added to the mix to benefit and engage the consumer as the potential for ‘like fatigue’ also increases,” says Mary Wardley, IDC Program VP CRM Applications Research. “Gamification and suppliers such as Fanplayr offer a mechanism to brands to truly engage with and reward their customers and not merely bombard them with messaging. At the same, time Fanplayr allows brands to control the level of reward for better cost control.”  (more…)