Getting your business noticed can be challenging. To show your business stands head and shoulders above not only your smaller competitors but also the dominant players in your market, you need to differentiate yourself from the pack.
You may already be familiar with the concept of a “value proposition” — a fancy term for a short statement encapsulating why customers benefit from doing business with you. But even if you have one, it might not effectively differentiate you from your competitors or show the true value your business provides.
As a small business owner, you usually assume your value proposition should perform two key functions when it comes to the competition:
1. Show the value you provide that small competitors don’t.
2. Show the value you provide that large competitors don’t.
But, in reality, your value proposition should focus on just one thing: Showing the unique value you provide to your target customer. Period. (more…)