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Why Building Actual Relationships Is Essential In Marketing Your New Product

June 18, 2012

So you’ve spent a large amount of time and money creating and launching a great new product yet you’re still eagerly waiting to generate sales. You have high volumes of targeted traffic, plenty of fancy banner ads and you’ve done everything just right. Or have you?

How could it be that launching a high quality product that’s relevant to your audience, implementing a robust online marketing effort with heaps of hits, banners & text links posted all over the place -and still it’s only half the battle?

It might seem hard to believe after investing so much effort. This is not always the case in the world of online marketing and business but truth be told if you really want to seal the deal & sell your product, you may have to be more proactive and engage in actual conversations with potential new customers and clients. That means either talking on the phone, one-on- one emails or, dare I say it, in person. (more…)