Google Trends isn’t just for monitoring the search trends of your favorite television shows, it can also be used for your business. It’s a free online tool that can help you learn about your customers’ interests. You can use it to answer questions like:
How popular is a search query on Google?
How has the popularity of this search changed over time?
Where in the world are people searching for this?
What related topics are growing in search popularity?
What search queries have grown significantly in popularity?
This can be valuable information for your business. By understanding how people search Google, you can make smart decisions about how to market your business, both online and offline. For example, if you were researching for a bakery business, you’d see that people searching for “red velvet” are looking for cake. But, they also search for “red velvet cupcakes,” “red velvet frosting” and “red velvet cheesecake.” This can give you ideas how to expand your website, and possibly your menu offerings.
One warning: Google Trends is highly addictive. You can spend hours exploring the “Top Charts” section. Here’s a suggestion: download the free “hot searches” screensaver to get your Google Trends fix.
Watch our video lesson for more on using Google Trends for your business.
Friday 15: Small Business Tips, is a series designed to help small businesses like yours make the most of their online presence. If you missed the June post about Google’s Webmaster Tools, check it out here: http://americassbdc.org/webmaster-tools-101/
You can read the full lessons and view more tips for growing your business online at www.gybo.com/friday15. Don’t forget to sign up to receive new lessons directly in your inbox, and make it a habit to grow your business online with Friday 15.
On behalf of the entire Get Your Business Online team, I wish you great success growing your business.
Whitney Lemon – Friday 15 Host, Google Small Business Engagement
BIO: Whitney hosts Friday 15: Small Business Tips, Google’s series to help small businesses succeed online, in 15 minutes or less. Friday 15 is part of Google’s Get Your Business Online program, providing small businesses with a custom domain name and web hosting- free for one year.