From humble beginnings catering out of his mother’s kitchen to owning the bustling Hank’s Reno Junction Travel Plaza in Wright, Wyoming, Hank Pridgeon’s story is one of entrepreneurial spirit, devotion to community, and a passionate drive to succeed.
Hank’s journey began in 1982, the day after his high school graduation, with a $10,000 loan and a vision. “I always knew I wanted to be in the foodservice business,” Hank recalls. “It was just a matter of finding my niche.” That niche evolved from catering to a steakhouse, then a cafe, and finally, the comprehensive travel plaza that stands today, a testament to his ability to adapt and expand. Notably, this expansion has been marked by strategic growth, moving from a 2,100 square foot leased space in 1987, to the current expansive travel plaza, which includes a 4,000 square foot kitchen upgrade and corporate offices added in 2021.
The Reno Junction Travel Plaza isn’t just a truck stop; it’s a destination. With Sinclair fuel pumps offering various octane levels and DEF, a restaurant serving everything from buffalo burgers to prime rib, a bar, a convenience store, and even the newly acquired 18-room Reno Junction Lodge motel, it caters to the diverse needs of travelers and locals alike. “We like to have fun,” Hank explains, a philosophy that permeates every aspect of his business, from quirky decor like the saddled dinosaur out front, to exceptional customer service. “We like our customers to have fun, and we join them.”
This unconventional approach has paid off. Hank’s business thrives on a foundation of genuine connection with his customers, particularly the truckers who frequent his establishment. “Truckers and bikers are the most loyal customers ever,” he says. “If you treat them right, they’re not only going to come back but are going to tell friends they should stop here. It’s like having an extended family.”
Hank’s commitment to community extends beyond his business. He supports local charities, volunteering his time, and even providing emergency assistance during crises, such as the EF-2 Tornado Response at the North Antelope Rochelle Coal Mine. As Robby Gallob, Town of Wright Emergency Manager, attests, “His heart is bigger than any person I have ever met.” Hank’s generosity is not just about financial contributions; it’s about being present and responsive to the needs of his community. He has also dedicated many years to community boards, including the Wright Town Council, the Wright Area Chamber of Commerce, and the Wyoming Liquor Association.
A key element of Hank’s success has been his ability to navigate the economic landscape of Wyoming. He credits the Wyoming Small Business Development Center (SBDC) with providing valuable support throughout his business journey. Assistance from P.J. Burns, Northeast Regional Director for the Wyoming SBDC, and utilization of the Wyoming Business Council’s resources has helped Hank make informed decisions and adapt to changing market conditions, especially during difficult times like the 2020 pandemic.
“2020 was undoubtedly our most challenging financial year with the government mandated shutdowns,” Hank admits. “But as an essential business, the truck stop remained open, and we continued to pay all of our employees.” This dedication to his employees has fostered long term loyalty, with multiple staff members having been with Hank for over a decade.
Hank’s entrepreneurial spirit extends to addressing the challenges facing his community. Recognizing the shortage of workforce housing, he purchased apartment buildings and a motel to provide affordable accommodation for his employees and visitors. “We’re a bit unique because we’re not on an interstate highway,” Hank explains. “We’re on the busiest intersection in the state, because of the energy industry around here.” This strategic location, combined with his understanding of his customer base, has allowed the business to thrive even during economic downturns.
Hank’s success is also due to his genuine love for his work. “I get bored real easy, and I always have to have something to do,” Hank says. “People tell me I’m a workaholic. I do take time with family and friends, but a lot of that involves business because all of my daughters and my ex-wife have been involved in my business too.”
Hank Pridgeon’s dedication to Wright, and his ability to see opportunity where others see obstacles, has created a thriving business and a legacy of community support. His story isn’t just about business success; it’s a testament to the enduring power of rural entrepreneurship, proving that with hard work, genuine care for others, and a dash of unconventional spirit, one can build a lasting and impactful legacy.
Learn more at www.hanksrenojunctiontravel.com.
