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Launching Whole Soul Consulting: How Rev. Jessica Boyce Found Business Confidence

December 31, 2025

For Rev. Jessica Boyce, the launch of Whole Soul Consulting in March 2025 was the culmination of 15 years of ministry and a deep-seated desire to be a healing force in the community. As a charitable corporation focused on providing guidance for those who have experienced religious trauma, Whole Soul Consulting fills a unique and vital need in Wyoming.

Rev. Boyce earned her Masters in Divinity and specialized certifications, and has an extensive background as an ordained elder in the United Methodist Church. This experience has uniquely qualified her as a leader and resource for individuals and families seeking a healthier, happier future.

Rev. Jessica Boyce

The journey into entrepreneurship, however, presented new challenges. “With this new venture, I had to look at my strengths and weaknesses in new ways,” Rev. Boyce explains. “The places where I didn’t have the natural gifts, like finances, had to be supplemented in ways I hadn’t needed to explore before. It’s ok to not be great at everything, you just have to be honest about those qualities, and find people who do have that strength to work alongside you.”

To navigate these challenges, Rev. Boyce turned to the Wyoming Small Business Development Center (SBDC) Network where she found practical guidance and a sense of reassurance.

“I was so nervous,” Rev. Boyce explains, “and I left each meeting with Steen Stovall (Regional Director) with a to-do list, feeling empowered to accomplish them. This was especially true with regulations, business licenses, insurance, etc.”

Beyond the foundational elements, Rev. Boyce benefited from the SBDC’s expertise in online presence. “The (Market Research) group did the full website analysis for me, which was great but totally overwhelming,” she shares. “(They) went through it page by page with me, and that was fantastic. It helped me to understand how to communicate my message online. I had to change about everything, but it was good!” she shares. “Starting a business is hard and scary. Every empowering, positive, and informative resource available should be used.”

While Whole Soul Consulting is still in its early stages, Rev. Boyce is taking steps to build for the future and encourages others who are on the fence to take the chance. “In this process, I’ve learned that I am stronger and braver than I thought,” she says. “There is a great community of small business owners who are encouraging and want to welcome others into this little club.”

Her advice to aspiring entrepreneurs is to remember patience and self-compassion. “Spend lots of time thinking and dreaming and exploring options. Take time to let it all fall into place. It’s a journey, and it has ups and downs, but give yourself grace to learn and ask questions.”

The entrepreneurial journey has also offered unexpected connections. “It has been wonderful meeting people that I otherwise would not have encountered.” Rev. Boyce explains. “Being fairly new to Casper, this journey has allowed me to get to know the community better, understand its needs, and discern how I can positively contribute to it.”

Looking ahead, Rev. Boyce is optimistic. “In five years, I hope my practice is thriving, and I’m still learning and connecting to the community in meaningful ways.”

To learn more about Whole Soul Consulting, visit: https://wholesoulconsulting.com/

To learn more about Wyoming SBDC, visit: https://wyomingsbdc.org/

Census Bureau Releases New Data About Characteristics of Employer and Nonemployer Business Owners

December 24, 2025

The U.S. Census Bureau today released new data about the sex, race, ethnicity, veteran status and other characteristics of U.S. business owners. For the first time, the release also includes estimates of employer firms by owner characteristics, industry sector and congressional district.

The data come from two sources: the Annual Business Survey (ABS), which covers employer businesses (those with paid employees), and the Nonemployer Statistics by Demographics (NES-D), which covers nonemployer businesses (those without paid employees). Together, they provide the most complete picture yet of U.S. business owner demographics.

Highlights (2024 ABS, covering reference year 2023, and 2023 NES-D)

  • In 2023, there were 36.4 million U.S. employer and nonemployer businesses, with $50.0 trillion in receipts.
  • Women owned 14.2 million of all U.S. businesses, with $2.8 trillion in receipts.
  • Veterans owned 1.6 million of all U.S businesses, with $1.0 trillion in receipts.

Employer Businesses (2024 ABS)

According to the 2024 ABS, which covers reference year 2023, there were approximately 5.9 million U.S. employer firms — 1.4 million (22.9%) were owned by women and 261,000 (4.4%) by veterans.

This release also includes demographic data by urban and rural classification, employment size, receipt size, and each firm’s number of years in business:

  • White-owned firms made up 80.6% (4.8 million) of employer businesses, with receipts of $17.0 trillion.
  • Asian-owned firms accounted for 11.5% (685,000) of employer businesses, with receipts of $1.2 trillion.
  • Hispanic-owned firms accounted for 8.4% (496,000) of employer businesses and had $730.3 billion in receipts.
  • Black or African American-owned firms accounted for 3.4% (201,000) of employer businesses, with receipts of $249.0 billion.
  • American Indian or Alaska Native-owned firms accounted for 0.9% (55,000) of employer businesses, with $70.8 billion in receipts.
  • Native Hawaiian and Other Pacific Islander-owned firms accounted for 0.2% (9,000) of employer businesses, with $13.1 billion in receipts.

The ABS is sponsored by the National Science Foundation’s National Center for Science and Engineering Statistics  (NCSES) and conducted jointly with the Census Bureau. It measures research and development for microbusinesses, innovation and technology, and provides annual data on select economic and demographic characteristics of businesses and business owners by sex, ethnicity, race and veteran status. The NCSES is set to release more data on research and development and innovation in the coming months.

Nonemployer Businesses (2023 NES-D)

According to the new 2023 NES-D there were 30.4 million U.S. nonemployer businesses, with $1.8 trillion in receipts. Women owned 12.9 million (42.3%) of them and had $423.1 billion in receipts, and veteran-owned firms made up about 1.4 million (4.5%) of nonemployer businesses, with $65.7 billion in receipts.

Other highlights:

  • In 2023, White-owned firms made up 73.6% (22.4 million) of nonemployer businesses, with receipts of $1.3 trillion.
  • Hispanic-owned firms accounted for 17.5% (5.3 million) of nonemployer businesses and had $244.2 billion in receipts.
  • Black or African American-owned firms accounted for 14.4% (4.4 million) of nonemployer businesses, with receipts of $128.7 billion.
  • Asian-owned firms accounted for 9.2% (2.8 million) of nonemployer businesses, with receipts of $163.6 billion.
  • American Indian or Alaska Native-owned firms accounted for 1.2% (378,000) of nonemployer businesses, with $15.5 billion in receipts.
  • Native Hawaiian and Other Pacific Islander-owned firms accounted for 0.3% (102,000) of nonemployer businesses, with $4.4 billion in receipts.

This release also includes business owners’ urban and rural classification, receipt size of firm, and legal form of organization (e.g., sole proprietorships and partnerships).

The NES-D is an annual series that uses existing administrative records and decennial census data to link business owners’ demographic characteristics to the universe of nonemployer businesses.

The nonemployer universe is comprised of businesses with annual receipts of at least $1,000 that file federal income tax. For more information on the methods used to assign demographic characteristics to nonemployer businesses, refer to the NES-D methodology.

Veteran Entrepreneur Finds Success with SBDC Support

February 17, 2025

Nina Pinidi, the owner of Solime Royal Hair, juggles her business, school and breast cancer treatments.

More than half of small businesses are born from someone’s desire to find freedom. Nina Pinidi’s business was born out of necessity.

Her comrades needed products they couldn’t find on base or on deployment, but her morale needed it too after serving 17 years.

She rose in rank to chief petty officer with deployments to Japan, Guantánamo Bay, Algeria, Zimbabwe, Chile and Djibouti before getting sick and having to medically retire.

“I was really in a dark time when I was out because it’s like all of a sudden you’re not needed anymore,” she said. “You don’t have to wear a uniform. No one calls you for advice. No one needs your mentorship, and that literally stops overnight.”

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