By Nancy Jeng
Valentine’s Day is coming up, and for many businesses this means getting ready for the fourth-largest spending holiday of the year (National Retail Foundation). To help our fellow small business owners, we’ve prepared five tips for how you can get ahead during the season of love:
1. Capitalize on trending keywords. Google Trends shows the top terms relating to Valentine’s Day are ‘gifts for him,’ ‘valentine’s gifts,’ and ‘Valentine’s Day ideas.’ Build these and other relevant keywords into your site, content and social channels.
2. Make sure your customers can find you. Update your Google listing with your hours, location and relevant Valentine’s-themed photos. If you haven’t already, visit Google My Business to claim your business listing. (more…)


Zeigler Brothers Wins National, State and Regional Export Awards
The District of Columbia Small Business Development Center (DCSBDC) Network at the at Howard University School of Business has worked with Katy Chang for the past three years on her community food incubator, EatsPlace – from its inception to a thriving business. Katy is a leader in the local business community, as evidenced by her selection as one of 40 CEOs participating in the SBA Emerging Leaders Program along with her other awards and accolades.
Moreover, EatsPlace has contributed to local economic development of the Georgia Avenue/Petworth area in Washington, DC, thru the countless patrons arriving from all over the region to experience EatsPlace as a destination of new and diverse cuisines. This demand to experience EatsPlace has spawned numerous businesses out of EatsPlace, and created jobs (indirectly) by businesses born out of EatsPlace and (directly) by EatsPlace itself.