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Hungry? Here’s How Building a Website is Like Making a Sandwich

March 28, 2016 3 Comments
By Mukul Sheopory

website-sandwich-1You’ve been thinking about building a website, but with all the other responsibilities you carry as a small business owner, the thought of taking on another project might be overwhelming. It doesn’t have to be.

I’m going to show you how building a website can be as simple as making a sandwich. You can do it yourself or hire someone to do it for you, and your approach will depend on:

— Your comfort level with the technology
— How customized you need your website to be
— Your budget

Get out the mayo and let’s go!  (more…)

Lasting Legacy Assisted Living

March 23, 2016
Success Story: Montana

Chad Green was inspired by the care his grandmother received when she was in an assisted living facility, and he wanted to start his own. Green went to the Billings, Montana Regional SBDC for help. This is the second in a series of videos by the Montana SBDCs, showcasing businesses that worked with their local SBDCs to jumpstart business success!

Modern Equipment and the Vermont SBDC Change Game For Vermont Logger

March 21, 2016

Thurston-Forestry-VT-SuccessLogging and forestry work is a quintessential Vermont industry, but today’s loggers face challenges that those of yesteryear probably never imagined. The days of low-cost tools like hatchets and hand saws that required manpower instead of costly equipment are largely behind us. Today’s loggers need heavy equipment to be relevant in a highly competitive lumber market.

Few know that better than Everett Thurston, owner of Thurston Forestry in Clarendon, Vermont, which began operations last fall. The company utilizes a rubber tired cut-to-length logging machine that is highly efficient in processing timber from the woods.

“I have always wanted my own business and enjoy the logging industry and being around heavy equipment,” Thurston said. But as one might expect, obtaining an expensive piece of equipment of this size can be a challenge. (more…)

Montana SBDC Great Successes

March 16, 2016

The Montana SBDCs have created a series of videos showcasing businesses that worked with their local SBDCs to achieve success. This is the first video in the series. See how the Montana SBDCs jumpstart business success!

Email Clues That Customers Just Aren’t That Into You… And How To Win Them Back

March 14, 2016
By Anissa Starnes
Director, National Organizations, Constant Contact

notebook-computerDon’t wait for foot traffic to slow down or your new business pipeline to dry up before figuring out that your customers just aren’t that into your business anymore. Before they reach that point, customers often leave clues that their feelings are starting to change.

At first, the signs are subtle. Customers are less responsive to your marketing efforts, they come in less frequently, and they stop referring new business. When you ask them if everything is okay, they tell you everything is fine. Still, you know something is off but you can’t put your finger on it. While you can’t read their minds, you can read the signs they leave behind, most often in the way they respond to your email marketing campaigns.

Three Subtle Signs Customers Are Pulling Away

By digging into your email marketing results, you can see the subtle cues that customers are starting to pull away. The three areas you want to pay closest attention to are:  (more…)