By RuthAnn Hogue
You know you need a website, but you’re not sure whether you want to take the next step to make it capable of accepting payments online. After all, potential customers can fill out your contact form. Then you can call them back or send an email with a link or any other number of options other than closing the sale by collecting immediately.
Such an arrangement would never fly in a brick-and-mortar store. Intuitively, you know this is not the best option in the virtual world. In an era of instant gratification, businesses need to be able to serve up what’s on the menu before customers leave your store.
True enough, but doesn’t one need a merchant account to take online payments?
The all-in-one option
Let’s say you sell tech-related gadgets such as cell phones, chargers and accessories. They come in various brands, models, colors and sizes. Posting an information-only catalogue detailing what’s trendy and for sale can certainly pique consumer interest, but it can’t provide immediate results. For that, you’ll need to add a payment gateway.
Fortunately, many ready-made online store options are available, including GoDaddy’s Online Store. In addition to providing an online space to promote your gadgets, it will allow you to immediately close the sale by collecting online payment with PayPal and all major credits cards. By using this type of all-in-one eCommerce solution, you get a seamless way to collect payment. The funds you collect are transferred directly into your designated bank account. (more…)
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