By Jennifer Lobb –
Snapchat may not be the social media site with the most users, but that doesn’t mean it’s not a powerful tool for companies with a specific audience – namely, millennials. With over 180 million daily users, many of whom are under the age of 34, Snapchat, when leveraged properly, can help boost sales and grow brand awareness.
Not intimately familiar with Snapchat? Unlike Facebook, Twitter, and Instagram, Snapchat’s longevity is, in part, based on its fleeting nature. The social platform allows users to send images and short videos to each other, but unlike other social platforms, the Snapchats expire after they’re opened. (more…)

“Do Schools Kill Creativity?” is one of the
What qualities come to mind when you think of those who build great amounts of wealth? Disciplined, hard-working, smart — perhaps even a bit ruthless?
After other buyers backed out of purchasing the Snake River Travel Plaza in Blackfoot, Idaho, Jace Katseanes stepped in to organize a purchase with Lori Cox as the manager and accountant. Having worked with the Southeast Idaho SBDC before, Lori knew who to call to facilitate the purchase.
While summer won’t officially begin until June 20, the warm weather is already here and school is already out in most places. Depending on the type of business you run, this is either good news or bad news. Some businesses see significant dips in income in the summer months, while some seasonal businesses operate exclusively in the summer.