Success Story: Del Mar College SBDC –
Nicole Horton and Martin Frannea, owners of Irie’s Island Food in Port Aransas, Texas, were getting ready to expand their business to a larger location as part of a 3-year recovery plan following the devastation of Hurricane Harvey. Then COVID-19 happened.
Prioritizing employee and customer safety, Irie’s Island Food closed its doors for nearly three months, even after limited service was permitted in Texas. When they did reopen, they experienced an overwhelming surge of vacationing customers. To keep everyone safe, they again closed the interior restaurant and offered outside and curbside service only, until they could safely re-open. Through the rest of 2020, and with much commitment and sacrifice, Nicole and Martin continued to focus on the safety of their employees and customers and keeping the business going. In January, 2021, they were able to relocate to their new, larger location, and double their workforce. (more…)

As a business owner, you have to stay on top of all your responsibilities. You have to oversee employees, implement a marketing strategy, communicate with customers, manage finances, and much more.
Let’s be honest — the rise of social media might be one of the best things that ever happened in the marketing landscape. As tough as the competition is in online marketing, you can’t deny the endless opportunities it brings to the table.
By Susan Guillory –