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How to Create Subject Lines that Get Emails Opened

April 29, 2013

With all the work that goes in to creating the perfect email, it’s hard to believe that the effectiveness of your campaign can often come down to a few words in an email subject line. A study conducted by Chadwick Martin Bailey and Constant Contact found that 47% of consumers make their decision about whether or not to open emails from business or nonprofits based on the content of the subject line.

That’s nearly half of your customers, clients, supporters, or volunteers who will choose to either open or trash your email based on the subject line alone. It’s a challenge facing all businesses and organizations, but it isn’t one you need to tackle alone. Here are 5 tips to help you create subject lines that get your emails opened.

Keep it short.

When it comes to your subject line, you have only a few seconds to capture their attention. It’s no surprise then that subject lines with less than 50 characters have open rates 12.5% higher than those with 50 or more, and click-through rates are 75% higher. Keep in mind the typical inbox preview pane will only show 30 to 40 characters (the typical mobile device shows around 15 characters). If possible, shoot for 25 to 40 characters or 5 to 8 words. (more…)

Shaping the Future of Credit Cards Four Important Trends

April 25, 2013

As a merchant it is important to keep abreast and know where the future of credit cards is heading. It is with this in mind that we review four important trends of innovation and technological advancement in the credit card space.

Multi-function Cards

A common challenge faced by the global credit card industry is combating attrition and diminishing wallet share, particularly as the use of debit over credit continues to increase. Historically, rewards programs were used to encourage consumers to choose a particular card over another. As these programs decrease in perceived value, issuers are searching for another tactic to encourage customer loyalty. One way is with a single, multi-function card.

Multi-function cards have the capability of giving the holder access to multiple accounts on a single plastic. The most common multi-function card structure gives consumers the ability to access both a debit and credit account on the same card. While multi-function capability has generally been used to enable consumers to choose between credit and debit accounts, the functionality can also allow different categories of accounts or different modes of credit to be accessed. (more…)

Helping Your Accountant Can Save You Time And Money

April 22, 2013

Many small businesses have a conversation with your accountant before, during and after the tax preparation process. This can be a costly mistake.

Does your accountant know your accounting software?

First of all, your accountant (CPA or EA) should have an understanding of the accounting software that you use. Most have significant experience with Quickbooks & Peachtree, but you should certainly confirm that with them. If you’re wondering what is the best and cheapest software for you, it really depends on your company size, industry & budget. Outright, Xero & Wave accounting all offer free versions or trials and are generally free for small businesses and freelancers. The larger names in the space as we mentioned before are Quickbooks, which has over half of the small business market, and then there’s Peachtree. Our advice to you is to use an accounting solution that works well for you and provides for a seamless transition when you hand over your books to your accountant. (more…)

6 Creative Ways to Use a Survey to Engage Your Audience

April 22, 2013

When you think of online surveys and polls you probably think of the customer satisfaction survey you send out from time to time. But surveys are also an easy way to make the communications you’re already doing—email newsletters, content on your Facebook page, etc—more engaging. Engaged and interested customers and members are more likely to stick around longer and spread the word about you. Surveys help you make your marketing more relevant: when your customer and members get the chance to share their perspectives, you get the kind of insightful feedback you need to create engaging offers, content, and more.

Here are 6 ideas for creative ways that you can use surveys to engage with your audience. 

1. Get blog topics

Create a poll asking which blog topics your audience is most interested in. Be sure to put it in an email, on your Facebook Page, or link to it on your Twitter account. After all, you’re trying to create the content your audience wants to read—they know best what that is! (more…)

Easy Money Saving Tips for Merchant Processing!

April 18, 2013

The first thing you should know is that there are a series of what are called interchange levels which affect the cost of a charge at every stage, depending on a number of factors—including the type of card presented, specific information contained in the transaction and how/when the transaction is processed.

Here are tips on how you can prevent being assessed higher processing fees: 

1. Swipe the card, key-entered transactions are charged higher rates

2. Obtain a valid authorization from the terminal/register

3. Provide all original electronic authorization information at the time of settlement

4. Settle transactions daily (more…)