America’s SBDC Blog

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IT Company Finds Exceptional Value in the SBDC and the GrowSmart Program

April 29, 2014

Strategic Planning Sets the Pace for Rapidly Growing Alpharetta Firm

“If you have a long-term vision for growing your business, this is a must-do program.”

Many entrepreneurs learn about the Georgia SBDC through the well-honed network of public agencies that support the state’s small business growth. That’s how business owner Sidd Ahmed met Sharon Macaluso, area director of the DeKalb office of the Georgia SBDC.

“We were selected for the Georgia Mentor Protégé Connection in 2012, which pairs smaller businesses with larger corporations,” says Ahmed, president and CEO of the global IT staffing firm VDart Inc. in Alpharetta. “The Georgia SBDC plays an active role in the program. Sharon’s session caught my attention, and we got involved.”

Ahmed, a computer engineer, started VDart in 2007 after working for several smaller firms. Soon after meeting Macaluso, he asked her to conduct a strategic planning session with his senior management. She and consultant Bob Thiele also took them through a SWOT analysis and situation analysis and helped them identify an operational structure that would meet their goals. After the planning, Ahmed and his senior managers participated in the SBDC GrowSmart™ program. (more…)

Illinois SBDC Salutes Happy Up As Business Success Story

April 23, 2014

Hard-working co-owners Shawnta’ Ray and Rick Harmon are living examples of entrepreneurs who can toughen up when life throws them a steep challenge. They also know how to “Happy Up,” which is why – eight years ago – they incorporated their toy store business under that moniker.

The duo’s successful business, which currently includes storefronts in Glen Carbon, Ill. and Clayton, Mo., are solidly operational due to their own tenacity, extremely loyal customers and the support of the Small Business Development Center.

Ray, who worked for 10 years as a sales clerk and later as manager for the company’s previous owner, bought what was then known as Once Upon a Toy (Edwardsville) and LagoonaMagoo Toys (in O’Fallon, Ill. and St. Louis). The Small Business Administration (SBA) provided Happy Up with a guaranteed loan on their business.

In 2008 the recession hit, adversely affecting the nation’s small business community and especially independent toy retailers. After three years of anemic sales – combined with months of careful consideration – the pair made the difficult decision to close two locations and consolidate operations. (more…)

SBDC Client is “Economic Artery” of Indiana Town

April 18, 2014

Cathy Hale, Madison Railroad’s CEO, has been with the company for 36 years. The Madison Railroad operates a 25-mile mainline extending from Madison to North Vernon, Indiana. The railroad offers daily train service, and interchange is accomplished with CSX Transportation at North Vernon. The Madison Railroad also owns and operates 17 miles of railroad track within a 3,400-acre industrial park, offering a team track and rail car storage facilities.

Cathy is very passionate about her position at the Madison Railroad. She loves utilizing the revenues the Madison Railroad earns and stretching them to accomplish the most she can. She finds pride in knowing that communities believe in the Madison Railroad, and when they offer to help, they do so as a hand up not a hand out.

The mission at the Madison Railroad is to provide economic development to the communities they serve. They are preserved to be an economic development tool. The Madison Railroad has a nine member board of directors made up of businessmen and businesswomen. Although all the board members each have a broad range of backgrounds, they all have the same mission of making sure the railroad thrives. They believe it is important to maintain jobs and create new ones. (more…)

Website Best Practices, Friday 15: Small Business Tips

April 16, 2014

Let’s get back to the basics. I’m dedicating today’s post to helping you make the most of your website. In these two Friday 15 lesson spotlights, we’ll teach you about 1. choosing that perfect domain name for your website, and 2. tips to develop a game plan to make sure your website helps you achieve your business goals.

Sit down, grab a cup of joe, and enjoy these Friday 15: Small Business Tips to help your business succeed online.

Lesson Highlight: Choose the right domain name for your business

A domain name is your online address. It’s important to think carefully before selecting a domain name for your business website because this is how people will find you on the web.

Domain names usually start with a “www” and end with an extension like “.com” or “.net.” This lesson covers tips for choosing the words that fall in the middle, like www.OrganicCity.com. Some highlights: (more…)

Why You Should Consider Having a Blog for Your Business

April 14, 2014

As a small business owner, you have plenty of things to do on a day-to-day basis. The last thing you need is to have another item added to your to-do list. That’s probably why you may not be overly enthusiastic if I suggest you start a blog for your business.

But what if I told you that starting a blog could actually help you alleviate some of your most pressing marketing challenges and enable you get more from the work you were already doing?
For example, if you already create email newsletters, chances are you’re already hard at work, planning and writing content for this month’s scheduled mailing. You’re thinking of content ideas, going through a few different drafts, and eventually you’ll have everything ready to go — just in time to start planning for what’s coming next.

Let’s say instead of just plugging that content into your email newsletter, you published it on your blog first. Better yet, instead of trying to pack every article in its entirety into your newsletter, you use your blog to trim down the amount of text within your email newsletter and link to your blog to read more.

Right away you can identify a few important benefits. The design of your email becomes a lot simpler. This means an easier creation process for you, but also a more enjoyable experience for your readers — especially those email contacts that are checking email on their smartphone or tablet. (more…)