America’s SBDC Blog

A “Forbes 100 Best Websites for Entrepreneurs”

Top 3 Intellectual Property Mistakes and How to Avoid Them

April 20, 2015

Intellectual_property_locksThere are so many elements and decisions that go into starting a business that it’s not uncommon for things to get overlooked. Unfortunately, one element that often gets overlooked is a company’s current and potential intangible assets, and that oversight can be costly. Failing to identify or even understand the value of these assets can put a business at risk of losing out on funding from investors or protecting that intellectual property. Consider getting help from an expert if you have been making any of these three common intellectual property mistakes.

  1. Not doing your homework before starting your business

One of the first mistakes any startup can make is to not do research on their idea to understand what similar companies or products exist, or on existing registered IP related to their own creation. Many don’t even establish any sort of IP strategy to address any issues that may arise, hoping that they never have to worry about it. Unfortunately, ignorance isn’t an excuse.

It is crucial to research existing IP to make sure your company will not infringe on someone else’s copyrights, trademarks, and patents. Thorough research will also allow you to understand what ideas are legally yours and therefore able to be protected. Clearly defining what your company owns and what belongs to another person or entity will help you accurately assess the value of your business venture.  (more…)

Great Harvest Bread

April 16, 2015
Harvest Bread Co.Success Story: New Mexico

“They believed in me which made me believe I could do it.” – Kim Bell, Owner

Impact of working with the SBDC: The entrepreneurs were granted an SBA guaranteed loan which enabled them to begin their 16-employees business.  Additionally, out of the 200+ Great Harvest stores, the Bells have won: Phenomenal Bread – New Store (2011), Top Sales – Young Store (2012), and Top 10 Sales Growth (2013), in addition to awards for customer service.

Read the whole story, and learn more about the New Mexico SBDC and the Great Harvest Bread Company of Farmington, NM.

Four Ways To Spot Online Fraud

April 13, 2015
By Cindy Bates

globe and computerMany will recall 2014 as the year of the data breach. From individuals to major brands, it seemed that no one was immune to the threat of a cyber attack. While 2014 was particularly worrisome, these types of breaches have been on the rise in recent years and are predicted to be a continued threat.

Between 2013 and 2014, nearly half of all U.S. adults had their information hacked and an estimated 432 million accounts were breached. In 2012, 29 percent of small businesses were victims of a cyber attacks. According to a recent study cited by the U.S. House Small Business Subcommittee on Health and Technology, roughly 60 percent of small businesses close within six months of a cyber attack.

While the breaches making national headlines are often the result of sophisticated hacks, far greater and more common threats stem from much simpler causes including employee or contractor mistakes, lost or stolen hardware and procedural errors. Thankfully, there are ways to help protect yourself and your business, starting with learning how to identify potential symptoms of online fraud. Here are four easy-to-follow tips:  (more…)

Florida SBDC Client Gets 2015 Super Bowl Ad

April 8, 2015
Success Story: Florida

“SBDC is super beneficial for all small businesses to commit to as an advisory group, for organization, direction and leadership.”  – Estella Pyfrom, CEO/Founder, Estella’s Brilliant Bus

Impact of Working with SBDC: Microsoft paid $9 million for a 60-second Super Bowl ad, seen by 104 million viewers in February. The commercial showcased Estella Pyfrom and her invention, the Brilliant Bus, built to bridge the digital divide in low income neighborhoods. (more…)

It’s Time To Put Your Business On The Map

April 6, 2015
By Whitney Lemon

Google-On_The_Map-logoOver the past four years, thanks to the support of partners like America’s SBDC, the Get Your Business Online program has helped 325,000 businesses get a website.

This year, with a new program, “Let’s Put Our Cities on the Map,” we’re helping local businesses in every city update their information where customers are searching for them most – on Google Search and Maps.

Being on the map matters. Research shows that businesses with complete online business listings are 2x as likely to be considered ‘reputable. ’ 1 Yet, only 37 percent of businesses have claimed their listing on a search engine.2 Let’s Put Our Cities on the Map helps businesses reach local customers by updating their info on Google Search and Maps at no charge.  (more…)