By Cindy Bates
True or False? Upgrading to new technology is costly and takes too much time. Only big companies need to invest in data security protection. Employees are most productive only when working in the office. You may hold these misconceptions, or business myths, as truths. I want to encourage you to reconsider and not let them hold your small business back.
We recently partnered with small business expert, celebrated author, and technology evangelist Ramon Ray on a video series to bust these business myths and show how modern technology can improve productivity.
The first video in the ModernBiz Myth Busting series, “Pardon the Interruptions,” highlights the positive impact flexible work options have on small businesses. After enduring distracting small talk employees often face in the office, Ramon makes an important point: you can be equally, and most likely more productive, working remotely as being at the office. In fact, according to a BCG study, which surveyed small businesses who have adopted the cloud, more than half (58 percent) say their employees get more done and work better together (61 percent) through the use of cloud technology.
Mobile and cloud technologies provide small businesses the ability to collaborate wherever, whenever — including outside of the office. Contrary to popular belief, these technologies are often less of an investment than traditional hardware, while allowing for greater flexibility.
Whatever the size of your company, investing in modern technology will help increase customer affinity and provide your business with a competitive edge. To learn more about modern technology options for your business, check out our video, and follow the conversation on Twitter with the hashtag #ModernBiz.
Vice President, Microsoft U.S. SMB group
Cindy Bates leads the company’s efforts to help SMBs realize their full potential through the use of technology. This blog is where she shares SMB stories, technology insights, and business strategies for SMBs.