It’s spring cleaning time and not just for your home. This month, let’s freshen up your website, focusing on web page content. Adding great text and pictures to your site can help humans and search engines better appreciate and understand what your business has to offer.
With 97% of consumers researching products online before making a purchase*, it’s important to spruce up your website from time to time. So swing open those windows, do a little dusting, and use these lessons to get your website ready for spring.
Potential customers will often start by visiting your business’ website to learn about your products and services. If this is their first contact with your business, it’s important to make a positive first impression. The words on your website must clearly communicate what your business is about, and why a customer should choose you.
You don’t need to write a lot, but your website should clearly answer these questions:
Who owns and works for the business?
What products do you sell or services do you provide?
Where can they find you, or how can they contact you?
When is your business open for customers?
Why should someone choose your business?
Need more help? This video lesson offers more tips, including how to visually present the text you write. For example, a professional-looking website uses consistent, easy-to-read text. If you use TOO MANY font sizes, colors and styles, or the font is too small, it can make your website difficult to read.
Friday 15: Small Business Tips, is a series designed to help small businesses like yours make the most of their online presence. If you missed our April blog post about choosing a domain name and getting started with a business website, check it out here.
You can see all our lessons, and view more tips for growing your business online at www.gybo.com/friday15. Don’t forget to sign up to receive new lessons directly in your inbox, and make it a habit to grow your business online with Friday 15.
On behalf of the entire Get Your Business Online team, I wish you great success growing your business.
Whitney Lemon – Friday 15 Host, Google Small Business Engagement
BIO: Whitney hosts Friday 15: Small Business Tips, Google’s series to help small businesses succeed online, in 15 minutes or less. Friday 15 is part of Google’s Get Your Business Online program, providing small businesses with a custom domain name and web hosting- free for one year.
* Source: BIA/Kelsey, User View Wave VII, March 2010