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Driving Quality Counseling with Hybrid Learning: 10 Tips for Gaining Traction from Training

August 22, 2023

By Barbara Nuss, CPA, Profit Soup

Nothing surpasses the warm feeling business trainers and counselors get from witnessing the “lightbulb moments” new skills and knowledge can bring, followed by real positive changes in individuals’ lives and their businesses. With financial resources scarce, and funding for training in decline, how can you leverage your time and reach more clients in a scalable, efficient way? Enter online learning.

Many were forced into the online universe due to the restrictions on in-person interactions. Others had embraced it far earlier. Today many SBDC Centers use online platforms to deliver training and counseling. As a nation, we are not going back anytime soon: more than half of American adults who expect to need more education or training now say they would do it online. Still, we question whether we make the same impact when we lack face-to-face engagement.

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5 Small Business Management Tips for the Busy Summer Season

July 27, 2023

Sunglasses on, toes in the sand — it must be summertime! While the hot weather sounds like a vacation for most, some business owners are feeling a bit salty about it. In fact, in a recent survey of entrepreneurs whose peak seasons are in the summer months, the biggest reported obstacle was standing out in a crowded summer market. If you’re worried customers would have more luck finding a lost grain of sand on the beach than finding your business, read on for our best summer small business management tips.

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How to Succeed as a Rural Small Business

June 15, 2023

You were country when country wasn’t cool. And now you’re ready to launch your small business at the core of rural America. It may not always feel like your big dreams can become reality in a small town, but in 2023, rural businesses are thriving. According to the U.S. Department of Agriculture, the nation’s manufacturing jobs — once the beating heart of rural economies — sharply declined through the 2000s. But in the last few years, those jobs have been replaced by service and retail roles, largely in small businesses.

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Consulting Traction in 6 Easy Steps: A Business Fable of Helping Clients Reach Their Dreams

June 13, 2023

Imagine it is your last counseling session of the year with one of your favorite clients, Zoe. Together you are celebrating her record-setting year-end profits and revenue. For the first time ever, she was able to pay meaningful bonuses and her team is ecstatic. She’s made plans to invest some of her profits in a new location. Yes, there were challenges along the way, but for the first time Zoe felt her business’s performance was not all on her shoulders. Her team stepped up and were instrumental in making it happen.

As you and Zoe reflected on what made the difference, six key steps stood out.

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Jump-Start Client Success: 8 Tips to Immediately Boost Your Financial Coaching Game

May 23, 2023

As your SBDC clients grow their businesses, add employees or even locations, you must help them achieve their sales and profit goals as efficiently as possible. Mastering financial coaching skills is essential to guiding their profitable growth.

Many counselors are comfortable discussing marketing, operations or human resources, but struggle with conversations about financials. Even counselors who are comfortable on the financial side of things sometimes struggle to get their clients to take action. How can you get clients engaged in this important topic? Here are some tips using goal focused, solutions-oriented coaching conversations to jump-start your clients’ financial success.

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