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A Must-read To-do List for Anyone Looking to Start A Crowdfunding Campaign

August 7, 2014

As the crowdfunding industry continues to explode around the world we still find too many campaigns failing and people desperately seeking help once they see no funds appear in their coffers after launching.

People need to know that it’s hard work to be successful at crowdfunding, but if you’re willing to learn (and get prepared ahead of time), you can make incredible things happen with the right knowledge and tools, some of which are found here:

“Win the crowd and you’ll win your freedom.” – Gladiator.

You and your business will need to attract followers, fans and positive awareness. This is not “If you build it they will come” scenario, but more like “If a tree falls in the forest and no one hears it, did it make a sound?” In this sense, you’ll need to make a lot of carefully calibrated noises in the presence of many receptive people.  (more…)

5 Steps to Practice Safe Crowdfunding

August 5, 2014

Money doesn’t grow on trees. Hard work is the key to success. You would be hard pressed to find someone who hadn’t heard these lines growing up. But some of these erstwhile truisms need altering ever since online crowdfunding has taken the world by storm. For a case in point, look at the man who managed to raise more than $50,000 on Indiegogo to make potato salad. Potato salad! He raised $49,990 more than his $10 goal.

This example is to illustrate that people on the Internet have money to spend. But unlike a simplistic campaign that goes viral, designing a legitimate campaign is hard work. If you are looking to raise capital to launch a product, then crowdfunding might be right for you; and with a little patience, and by following the steps below, it will have definitely been worth the effort. You’ll be practicing safe crowdfunding in no time!

Step 1: Identify your intellectual property

First things first: identify your intellectual property (IP). IP is not limited to the tech industry; any and every company has IP, including yours. Launching an idea into the world exposes you to more than just some wise guys leaving disparaging comments. It enables anyone to access your campaign, and with enough capital, that person can recreate your product if you haven’t taken the necessary steps to protect it. If they successfully bring it to market before you, then you can kiss your baby goodbye.  (more…)

Lessons Learned From This Small Business Growth Story

May 26, 2014

It’s not just New Yorkers that are crazed about bagels. Turns out, Oregonians are also very into their bagels and they let their top vendors know it. Recently, we had a chance to speak with the owner of Spielman Bagels to learn more about the company and its substantial growth over the past year.

Spielman Bagels is based out of Portland, Oregon. However, their story begins in a suburban town called Hillsboro, where the company was based out of for 17 years. It was not until December 2011, that the owner, Rick Spielman, decided to move to a small 720 square foot space on SE Division Street in Portland, Oregon, with sights on the big city foot traffic. At the time, coffee was the core product and the goal was only to make a dozen bagels a day.

When they first moved to Portland, Kettleman’s was the major bagel shop in the area. They were producing over 12,000 bagels a day or a thousand times as many as Spielman Bagels. However, that didn’t last. The Einstein bagel chain stepped in and purchased Kettleman’s and changed their prized recipe. That ended up being a big mistake as customer demand dropped significantly. The result was that bagel lovers in the area and the local Press began looking for the, “best new bagel shop.” Soon, Spielman’s became the go to bagel shop in town. They received an explosion of interest and the business soon expanded from producing 12 bagels a day to now 500 bagels per day.  (more…)

How Can You Expand Your Business Through Financing?

May 19, 2014 1 Comment

There are about 8 million small businesses in the US that have employees; meaning they are not independent contractors. Some of these businesses don’t seek financing because they don’t believe they need it. However, a large majority of these firms may very well need debt financing at some point in their lifecycle to expand their businesses.

Not accessing expansion-oriented capital could mean a missed opportunity to gain on their competition. More nimble business owners seize on that opportunity like Utica, New York based auto-collision and repair shop, Whitesboro Frame & Body. I had a chance to speak with Bill Chromczak, the President of the company, to learn how financing has expanded his business.

Can you provide some background on your business?
Our company, Whitesboro Frame & Body, is based out of Utica, New York and we service the local community here. We are an auto-collision and repair shop.  (more…)

Cash Flow Optimization To Purchase Capital Equipment

May 12, 2014

You’re facing a common problem for businesses that need to invest in capital equipment to grow. You know your business will grow if you purchase additional equipment to meet demand, but you simply can’t afford it because you don’t have enough cash flow. Most businesses in this situation should explore these three options: 1) Optimize revenue opportunities, 2) Streamline costs and/or 3) Seek outside financing/capital.

Optimize revenue opportunities

New equipment may certainly add to your revenue over time. However, there may also be ways to increase revenue using your existing equipment. Specifically, evaluate your clients and list them in order of profitability to your business. Those at the bottom or the least profitable clients, should be replaced with better clients. This strategy will increase the revenue per client or profitability for the business and thus you’ll have more cash flow for future capital equipment purchases.

Streamline costs

This would mean reducing non-essential expenses such as certain administrative and redundant costs. You’ll need to review all of the costs in your business to complete this process. Please note though that this cost-cutting strategy may not provide enough cash flow to purchase new equipment right away. Usually, cost cutting programs take time to provide substantial savings. (more…)