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Building your business’s Online Brand

November 9, 2012

Studies have shown 97% of consumers research products online before buying local. Given that; one doesn’t have to be a rocket scientist to realize that it’s critical for business owners to use all available resources, especially FREE ones, to enhance their business’s online brand and make it easier for customers to find it. The easier it is to find your business; the more likely you are to gain customers. In this series of blog posts, I endeavor to explore how you can leverage online resources to help provide a boost to your bottom line.

First step in improving your business’s online brand is to claim its online business listing on business listing services and review sites as well as establishing your business’s presence on social networks. Bing Business Portal, Google+Local, Yelp, and TripAdvisor are examples of business listing services while Facebook, LinkedIn, Foursquare and Google+ are examples of social networks. Consider the following benefits and I think you’ll agree with me in that it’s definitely worthwhile. (more…)

Get Better Sales Performance Through Balance

November 8, 2012

If you have ever managed employees, or more specifically sales professionals, you know how delicate the balance between pushing and pulling for better performance can be. I remember when I was just starting out as a business owner. I thought that everyone I hired should be able to perform at my level. This, of course, was catastrophic when it came to my demeanor when managing my sales team; as a manager I was certainly much more of a stick man than a carrot. So how do you find that balance and what seems to work the best?

Let’s take a few realities of the typical sales professional into consideration. They tend to be hungry for recognition, are used to winning, are frequently gregarious, are horrible with paperwork, and are often less detail oriented than other folks. These general traits create havoc when trying to manage a group of individuals that don’t necessarily respond to the exact same motivation techniques. Some feed on the competition and beating out their neighbor in the next cube, while some only focus on their own wallet and could care less about what the person sitting next to them is doing. (more…)

Managing Political Discussions at Work

November 6, 2012

With a presidential election less than a month away, many voters are exercising their First Amendment right to freedom of speech and expressing their political opinions at work. But how outspoken should employees be in the workplace?

Few, if any, employers want to discourage political expression, yet the reality is that political disagreements often have a way of exceeding polite boundaries and can produce bruised feelings and an uncomfortable atmosphere. An inflamed argument can disrupt work flow, impede productivity and weaken team interactions. In extreme cases, it even can lead to bullying.

Although employers cannot (and should not) legislate what employees discuss, they should consider taking steps to ensure that employees remain civil and calm during discussions and everyone’s views are respected. Below are points of information and suggestions to help maintain a respectful and productive work environment without inhibiting political expression: (more…)

Three Acquisition Tips

November 2, 2012
By Mike Handelsman, Group General Manager, BizBuySell.com and Bizquest.com

Buying a business can be a complicated process, even with previous experience. The business-for-sale marketplace is very dynamic – and each business is so unique – that both pros and novices alike must do extensive research and preparation before diving into a deal.

How do buyers avoid getting burned and make sure they enter into an acquisition that offers them financial and emotional peace of mind? They have the greatest chance for success by being proactive and well-versed during every step of the purchase process. With the following three tips as starting points, buyers can be sure to find out what they need to know to get well on their way to owning the business of their dreams.

1. Understand Parameters

One of the biggest mistakes people make when purchasing a business is not having a solid grasp on how it will affect their lives. It’s not uncommon for buyers to get so excited by the prospect of owning a new business that they rush into it without asking themselves some very important questions, such as: (more…)

Nurture Your Unlikely Ideas

November 1, 2012

A number of years ago a turtle showed up in our Brooklyn backyard. My husband thought it had belonged to a next-door neighbor’s son. They’d moved some years earlier, and he had been very upset that he couldn’t find his pet.

It was exceedingly strange to see this critter appear from time to time. I was frightened the first time, as it moved a small empty planter aside as it walked — I thought it might have been a rat. I named it Anatole, for no good reason other than it popped into my head.

The new neighbors (the third owners since the boy’s family left) looked up the turtle, but I forget what kind it was. One time we put it in our daughter’s kiddie pool, and it was happy as could be. (more…)