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Mobile Technology Helps Small Businesses Break Down Boundaries

March 23, 2012

By 2015, it is expected that there will be a mobile device for every person on the planet and most people will use mobile devices to access the internet. However, just having a mobile device does not mean you or your business are truly mobile or that you are getting the most out of your device(s).

Have you ever needed a file that was back at the office on your desktop? Couldn’t find a client’s phone number to return their call? Have a big project come up at the same time you have a family vacation planned? With a business strategy that includes mobile technologies, situations like these can be handled seamlessly regardless of location or timing.

Before developing a mobile strategy, assess your company’s current mobility needs. Here are a few questions to consider:

· Do you have the capability to access email, files, etc. while away from the office?

· What are your internal and remote technology capabilities?

· How easily can employees communicate and collaborate with one another both inside and outside of the office environment?

· How secure are your internal and remote systems? (more…)

Grow Your Email List, No Computer Required

March 21, 2012

Has this ever happened to you?

Someone comes in to your place of business, or attends an event you’re hosting, or makes a donation, or engages with you offline in some way, and then he or she leaves and you have no way of staying in touch. Same goes for all the people who may hear an advertisement for your business or organization on the radio, or see a print ad in the local newspaper.

Wouldn’t it be great if you could add people like this to your email list quickly and easily, and could put the power of joining the list literally right in the hands of your customers, clients, members, or supporters?

Well, it’s possible, and they don’t even need a computer. All these people need are their mobile phones.

That’s right: These days, with mobile technologies making things easier and more portable, people can sign up to join your email list in seconds, and all you have to do is some quick setup. (more…)

How to Choose a Domain Name

March 20, 2012

A domain name represents an easy-to-remember mnemonic address designed to help a person easily reach one of millions of servers on the Internet.  Typically, a company has one of two goals when choosing a domain name: branding or memorability.

If a company has been around for some time, their name becomes branded to what they do and where they are.  People associate their service with the brand.  By choosing a domain including that brand, a company strengthens their brand exponentially.   Good examples include,, and

Sometimes, a company’s name is not the best choice for a domain name, primarily because of potential spelling confusion.  In those cases, I recommend a domain name based on memorability and spelling ease to those clients.

For example, one of my clients is “Faulkner’s Pest Service.”  While is available for registration, I recommended my client choose another domain.  My suggestion was based on my own usability belief that most people on the Internet operate with a seventh grade educational spelling ability.  The word, “Faulkner” is easily misspelled and would, no doubt, cause numerous problems for my client’s customers and potential customers in reaching his site.

Instead, I recommended he go with something more memorable.  After research and brainstorming we decided was the best choice – easy to spell, easy to remember. (more…)

How to Provide the Electronic Payment Options Your Customers Want

March 19, 2012

In an economy where consumers prefer debit cards and credit cards over checks and cash, accepting only non-electronic payments just doesn’t cut it anymore.

To reach the greatest number of customers, you must accept electronic payments. We’ve consolidated the myriad options into the most popular choices among small business owners, whether you own a storefront, home business or fully online shop.

Before You Begin

All credit card companies charge a per-sale fee, usually between 2.5 percent and 5.5 percent. No matter what technology you use, you will pay for the privilege of accepting credit cards.

To compensate for the lost revenue, most businesses raise prices accordingly. A price adjustment that small is, in most customers’ minds, a drop in the bucket. You probably won’t hear a word about it.

Merchant Accounts

For many decades, the only way to accept plastic involved opening a merchant account through a bank or lending institution. And, for many small businesses, merchant accounts remain the best route. (more…)

The Happiness Business

March 16, 2012

Whether you like it or not, you’re in the happiness business. No matter what product or service you sell, your customer is looking for happiness, and counting on you to provide it.

People are always seeking happiness. In our seeking, we often mistake short-term pleasure for happiness, and end up unhappy, but it’s still happiness we seek. And if we make enough mistakes along the way, eventually we’ll find true happiness.

So for every customer, you’re a stop along the happiness journey. If you stay keenly aware of this fact in all aspects of your business, you will succeed.

We experience many types and levels of happiness, from the most basic to the sublime. From satisfaction of physical needs to glorious moments of joy, and countless levels in between. In the seeking, at this moment, each of us is looking for something slightly (or greatly) different.

Marketing happiness is difficult in its simplicity. It’s also critical. (more…)