Author: ASBDC

By Maxym Martineau

I love a good deal. I’m not an extreme coupon clipper by any means, but when I open up my email I’m quick to save any message that promises a discount (and to trash the ones that don’t).

So the question is, what prompts me to open one email over another? The even bigger question is: Are you one of the business owners whose emails end up in the trash bucket instead of the discount folder? Are you even trying to connect with me at all?

If you’re a small business owner, adding another job to your already overflowing plate can seem like a nightmare. Fortunately, there are plenty of ways to make your email campaigns work for you, not against you. And because emails are the most cost effective form of marketing, it’s time to start expanding your business.  (more…)

We know it when we see it: that cool new video, the thoughtful how-to article from a favorite business, or the eye-catching image that starts buzz around a brand. These are examples of content marketing in action, and if your small business isn’t exploring it, you should ask yourself: Why not?

Content marketing is effective because it offers value to the viewer beyond a simple ad. Whether it’s a blog, social media post, or “viral” video, content marketing can be entertaining, inspiring, or share a bit of expertise that can help your customer. It’s something they’ll want to bookmark, re-post, or share with friends. And most importantly, it builds a positive perception around your business. In fact, the blog post you’re reading right now is an example of content marketing at work!  (more…)

By Leslie Phillips

Email marketing is one of the strongest ways you can engage customers and drive traffic to your website. Think of your email as a fan club perk for your customers, almost like their V.I.P. ticket to your website. When used properly, email campaigns keep your brand in the minds (and inboxes) of your most valued client base.

Let’s roll out the red carpet and discover ways to use email marketing to drive more visitors to your website.

Introduce new products

Make being an insider worth it. Send your customers an update when you add new products or services to your business catalog. In fact, take it up a notch. Give your subscribers an exclusive chance to buy products on your site before you open them up to the general public. Just add a link to your email campaign that points to a page on your site that includes more information. It’s like inviting fans to a pre-release party.  (more…)