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Sustainable Practices for Small Businesses: Tips for Getting Started

April 22, 2023

By Leora Price

There’s no time like Earth Day to green your small business, but where do you start? Is
it time to invest in carbon offsets, or would a new HVAC system be a better way to go?

Consumers’ demand for green products and services goes beyond sentiment. A recent
joint study by the global management consulting firm McKinsey & Company and
NielsenIQ found that products marketed as eco-friendly grew 28% on average in the
past five years. Those that didn’t make such claims only grew by 20%.

As with any new venture, making your small business more environmentally conscious
can seem intimidating. With a little reading and a can-do attitude, however, it could be
your business’s time to shine.

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