By Ken So
Though Silicon Valley startups are often treated as separate from Main Street small businesses, the basic tenets of starting and growing a business are the same no matter what you’re building. As the founder of a business that serves both enterprise and everyday businesses, plus a mentor to new startups, it’s been a special privilege to be able to observe and learn from business owners from all backgrounds and walks of life. Here’s advice I find myself giving a lot to new founders that I think all entrepreneurs can learn from.