By Sharita Humphrey –
Yes, the business world can be very competitive and harsh. But it doesn’t have to stop you from thriving. While competition is unavoidable, there are also endless opportunities to collaborate with other businesses in order to diversify your audience, reach new customers, and improve your products or services.
First things first: What does it mean to collaborate with another small business?
Collaboration is a great tool for businesses, regardless of their industry or size. Typically, it refers to organizations working together to solve problems and achieve goals that seem to be out of reach when working alone.
By combining the expertise, perspectives and skills of different people and organizations, all parties involved are better able to innovate and grow. (more…)