By Ty Kiisel –
If you’ve ever asked, “What is a DBA?” this article is for you. The short answer is, a “Doing Business As” is when the name under which a business operates is different from its legal, registered name. A DBA may also be called a trade Name.
Why Would a Business Choose a DBA?
There are reasons why a business would choose a fictitious name (another term for a DBA). A sole proprietor or partner might choose a DBA so they can operate with a typical business name without the need to create a formal legal entity (like an LLC or a corporation). For example, John Smith, a plumber, might choose to operate under the name of Eveready Plumbing. He’d need a DBA to do that. If John wanted to run his business under the name of John Smith’s Plumbing, he wouldn’t need one.
If your business was a corporation or a limited liability company (LLC) and wanted to operate the business under a name that is different from the name of the corporation or LLC, you would need a DBA. For example if John Smith & Joe Bonanza LLC wanted to operate as Mount Olympus Real Estate Investment Company, they would need one.