By Susan Guillory –
Rita Mitchell, Certified Counselor at the University of Southern Mississippi SBDC, compiled a great list of 11 ways retailers can combat coronavirus fears, the closures, and the financial decline those fears are causing.
Here are her suggestions.
1. Have VISIBLE and TOTAL hygiene discipline. Mitchell suggests placing anti-bacterial pumps throughout a store. Also, posting photos online and on your website of “deep cleaning” activities can show customers your commitment to keeping them healthy while shopping.
2. She also recommends posting a kind and intimate email, Facebook post, Instagram post, and in-store posted statement about your commitment to the care and services your business will provide during this emergency.
3. To drum up business from people who are staying away from shopping in stores, she recommends making an open offer to deliver or ship a client’s order, and then include a fun surprise. (P.S. Your client will want delivery and shipping to be at no charge.) (more…)