By Jennifer Lobb –
Snapchat may not be the social media site with the most users, but that doesn’t mean it’s not a powerful tool for companies with a specific audience – namely, millennials. With over 180 million daily users, many of whom are under the age of 34, Snapchat, when leveraged properly, can help boost sales and grow brand awareness.
Not intimately familiar with Snapchat? Unlike Facebook, Twitter, and Instagram, Snapchat’s longevity is, in part, based on its fleeting nature. The social platform allows users to send images and short videos to each other, but unlike other social platforms, the Snapchats expire after they’re opened. (more…)