By Adam Wozney
Community Manager @ Wix
www.adamwozney.com
The first website launched in December of 1990. Remember 1990? Paula Abdul had a number one hit with “Opposites Attract,” the number one movie in America was “Home Alone,” and you may have owned a pair of parachute pants just like your idol MC Hammer. Over the last quarter century, styles and tastes have come and gone. Just like fashion and culture, web design trends constantly change. Keeping up with all of these trends can be difficult for a small business owner. But why even bother paying attention to web design trends? How does web design increase your bottom line? Well, you’re not still wearing parachute pants, are you?
At Wix, we would argue that web design is one of the most important factors of a business’s marketing strategy. Why? Designing an intuitive and engaging experience for your customers increases your customer lifetime value (CLTV). This is a prediction of the net profit attributed to the entire future relationship with a customer. At the end of the day, a happy customer will lead to more sales and leads. (more…)