By Angeley Mullins
Ready for your eCommerce business to start off 2017 with a bang? The online world is constantly changing, so now that you’ve staked a claim on the internet, you’ll need to do whatever you can to keep the momentum going. To ensure your business stays on track, here are some foreseeable trends you can use to your benefit in 2017.
Omni-channel sales
In addition to laptops and desktops, many consumers own mobile devices. A shopping experience at the home office could easily transition to a purchase later from a mobile device. Across the board, companies are taking their products to the streets so consumers can enjoy anything — from anywhere.
Take Amazon or Netflix, for example. The ability to watch videos on multiple devices is a huge plus for customers. Big fan of House of Cards? Take that show with you on your daily commute!
Ease of access always wins out in today’s day and age. The same can be said for online businesses. Your customers’ eCommerce experience needs to be fluid across multiple devices in order to accommodate the transient nature of their shopping tendencies. If you’re looking to get online, or you’re already active but need ways to expand, make sure your website is optimized for desktops and mobile devices alike.
Pro tip: Create a seamless customer experience by using an omni-channel sales approach.
Content is still king
You’ve probably heard it before, but good content is king. Content helps you define your business and attract new customers. When people search for your company or industry online, they want the facts — and they want them delivered in a way that makes sense. (more…)