By Maxym Martineau
The holidays are right around the corner, and people everywhere are hitting stores in search of the perfect present. Competing with big box retailers is tough regardless of the season, but with more shoppers on the prowl for the perfect gift, you’ll need to find a way to stand out from the crowd. Here are three things you can do to boost engagement with your customers and remind them to add your wares to their shopping lists.
1. Create a fun holiday newsletter
Never underestimate the power of well-crafted newsletter. Seventy-three percent of millennials prefer email communications — that’s a huge market you can target with holiday-specific information.
You don’t have to toss your product spotlights and blog recaps to the side, but now’s your chance to add some holiday-themed festivity to the mix. Use language that represents the holidays without excluding any of your readership: (more…)