By Karen Peacock
SVP and Small Business Segment Leader at Intuit
Connecting with customers is a crucial part of success for any small business—but simply making a connection isn’t enough. You have to make sure you make the right connection, and then use it to drive innovation that keeps your customers coming back.
Small business owners often experience their biggest ah-ha moments during one-on-one interactions with their customers. Spending time with customers and prospects, learning what matters to them, and then testing your hypotheses can create a continuous feedback circle that both delights customers and powers your business forward.
5 Ways to Connect with Customers
You can make those customer connections and gain insights in a variety of ways. Here are a few of my favorites—from making one-on-one interactions really work to ways that you can use tech tools and data to help you keep your business thriving and innovating.
Hands-On Customer Testing
Don’t just ask customers what they like about your product or service; put something in front of them and watch what they do. (more…)