By DeRon Talley, LSBDC Communications Specialist
When you use the hashtag on your social media posts, it connects you with others who share the same conversation. However, if you use a hashtag that is dominated by a popular brand your conversation will be overlooked like a pink dot on a red wall. No need to deny it, we’ve all been there. But it’s always been those of us who have been able to go back and use the old traditional ways to communicate and mix this new digital-aged way to find the success we want.