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Sports Retailer Rides Rebuilding Wave in Downtown Waterbury, Vermont

May 24, 2016
Success Story: Vermont

‘Serial Entrepreneur’ Relies on VtSBDC Advising for Start-Up Support

Vt-Success-Caleb-MagoonA self- described “serial entrepreneur,” Caleb Magoon, knows a lot about doing business in Vermont. “I am always looking for my next business opportunity,” he said. And when he saw downtown Waterbury businesses rebuilding in the years after the massive flooding of 2011, another opportunity showed itself.

“We knew the community was hungry for a store,” Magoon said. And he delivered, opening Waterbury Sports at 46 South Main Street last summer. “I started this business because the possibility for a sporting goods store in Waterbury was a tremendous opportunity and something I had been looking at for a while,” he said. “Waterbury is a fantastic town riding a wave of momentum following its rebuilding after Hurricane Irene.”

The retail store offers a vast array of sporting goods and recreation products that rotate seasonally. In spring and summer products include bikes and accessories, lacrosse, baseball, soccer and disc golf products, among other things. In winter, the store focuses on alpine and cross country ski products, as well as snowboards, hockey supplies, winter outerwear, snowshoes and more.  (more…)