By Anissa Starnes
Director, National Organizations, Constant Contact
Don’t wait for foot traffic to slow down or your new business pipeline to dry up before figuring out that your customers just aren’t that into your business anymore. Before they reach that point, customers often leave clues that their feelings are starting to change.
At first, the signs are subtle. Customers are less responsive to your marketing efforts, they come in less frequently, and they stop referring new business. When you ask them if everything is okay, they tell you everything is fine. Still, you know something is off but you can’t put your finger on it. While you can’t read their minds, you can read the signs they leave behind, most often in the way they respond to your email marketing campaigns.
Three Subtle Signs Customers Are Pulling Away
By digging into your email marketing results, you can see the subtle cues that customers are starting to pull away. The three areas you want to pay closest attention to are: (more…)