By Nancy Jeng
Valentine’s Day is coming up, and for many businesses this means getting ready for the fourth-largest spending holiday of the year (National Retail Foundation). To help our fellow small business owners, we’ve prepared five tips for how you can get ahead during the season of love:
1. Capitalize on trending keywords. Google Trends shows the top terms relating to Valentine’s Day are ‘gifts for him,’ ‘valentine’s gifts,’ and ‘Valentine’s Day ideas.’ Build these and other relevant keywords into your site, content and social channels.
2. Make sure your customers can find you. Update your Google listing with your hours, location and relevant Valentine’s-themed photos. If you haven’t already, visit Google My Business to claim your business listing. (more…)