By Nancy Jeng
Creating a business listing on Google is one of the best ways to make sure your small business gets found online. For most business owners, this means covering the basics—updating store hours, adding a website and verifying the location. But one frequently overlooked feature is the ability to add photos to your business listing on Google.
Studies show that Google business listings with photos get 42 percent more requests for directions and 35 percent more clicks than those without (Google/Oxera). It’s true that a photo is worth a thousand words and in the case of small businesses, it could also be worth more customers. Check out our five tips for making the most of your business photos:
Get inspired. We visited three different small businesses to see how they’re using photos to put their best foot forward for the holidays. Find out what a toy store, a salon and a Chinese restaurant have in common when it comes to showcasing their businesses. (more…)