Success Story: Montana
- Great Falls SBDC, Montana SBDC Network
- SBDC Consultant: Jason Nitschke
- Clients: Thad & Heidi Reiste, co-owners of Electric City Coffee in Great Falls, Montana
“The one thing that came out of our work with the Great Falls SBDC was our logo branding. We never even considered branding. Now, we’re renting cars and buying billboards with a simple, highly recognizable indication of who we are.” – Thad Reiste, co-owner of Electric City Coffee
After retiring from the Air Force, Thad and Heidi chose to return to Great Falls, Montana, go to work for an existing business, learn from the ground up and then buy it. They purchased The Daily Grind (recipes and equipment), relocated it, rebranded and made their shop more than just a coffee shop. They created a food experience. (more…)