According to LinkedIn, 8 out of 10 small businesses use social media to drive growth, which means you already know social media is a crucial tool for your business. Using social media incorrectly can harm your business, so we’ve cleared up a few social media myths for small businesses.
Myth: Social media is just for young people, not my customers.
Fact: The truth is, social media is for everyone; but you have to know where to look and how to talk to your audience. For example, adults over the age of 50 are the fastest-growing demographic online, with one in three seniors using social media on a regular basis. Don’t discount the influence the younger generation has on purchasing decisions, either. According to the Cassandra Report, 74% of parents who have children between the ages of 7 and 17 say their child’s opinion is influential when it comes to their family’s spending and household purchases.
Myth: The more followers I have, the more I know my social media is working.
Fact: You could have thousands of followers on a social network, but the numbers are meaningless if they don’t care about your brand. Five hundred engaged followers who found you by word-of-mouth recommendations are more valuable than 5,000 followers who won’t care about updates from your business. Don’t get bogged down with the numbers; instead focus on the value you provide to your audience. (more…)