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Separating Myths from Facts: #SocialMedia for Small Business

September 9, 2015

Social-Media-MythsAccording to LinkedIn, 8 out of 10 small businesses use social media to drive growth, which means you already know social media is a crucial tool for your business. Using social media incorrectly can harm your business, so we’ve cleared up a few social media myths for small businesses.

Myth: Social media is just for young people, not my customers.

Fact: The truth is, social media is for everyone; but you have to know where to look and how to talk to your audience. For example, adults over the age of 50 are the fastest-growing demographic online, with one in three seniors using social media on a regular basis. Don’t discount the influence the younger generation has on purchasing decisions, either. According to the Cassandra Report, 74% of parents who have children between the ages of 7 and 17 say their child’s opinion is influential when it comes to their family’s spending and household purchases.

Myth: The more followers I have, the more I know my social media is working.

Fact: You could have thousands of followers on a social network, but the numbers are meaningless if they don’t care about your brand. Five hundred engaged followers who found you by word-of-mouth recommendations are more valuable than 5,000 followers who won’t care about updates from your business. Don’t get bogged down with the numbers; instead focus on the value you provide to your audience.  (more…)

Jude’s Foods Gluten-Free Cookies Fill A Need

September 9, 2015
Judes-FoodsSuccess Story: Oregon

“Working with the SBDC equipped me with everything I needed as a first-time entrepreneur in both my initial startup phase and ongoing business growth.” – Josh Fegles, CEO, Jude’s Foods LLC

Impact of working with the Oregon SBDC: Fegles first talked to his SBDC advisor in 2011, when all he had was a recipe for his cookies and a desire to sell them. In 2015, after 4 years of ongoing advising, Fegles, now contracts with an Oregon manufacturer capable of baking over 100,000 cookies in a day, and he has hired a regional distributor to expand his business throughout the Northwest.

Read the whole story, and learn more about the Portland Community College SBDC, the Oregon SBDC Network and Jude’s Foods LLC.