By Maxym Martineau
I love a good deal. I’m not an extreme coupon clipper by any means, but when I open up my email I’m quick to save any message that promises a discount (and to trash the ones that don’t).
So the question is, what prompts me to open one email over another? The even bigger question is: Are you one of the business owners whose emails end up in the trash bucket instead of the discount folder? Are you even trying to connect with me at all?
If you’re a small business owner, adding another job to your already overflowing plate can seem like a nightmare. Fortunately, there are plenty of ways to make your email campaigns work for you, not against you. And because emails are the most cost effective form of marketing, it’s time to start expanding your business. (more…)